In order of weight, not alphabetically. The ones with discount codes are live affiliate partnerships. The ones with view counts are paid campaigns.
A paid one‑off campaign for MCoBeauty's promotion at The Warehouse. Goal: get NZ shoppers into stores, spending $25+ on the brand. One walkthrough TikTok of her favourite products, the discount, and the prize mechanic.
LSKD is her flagship ongoing partner. Affiliate, not one‑off, with discount code TAMMI15 in her bio. This is the haul that broke 400k.
A pinned TikTok haul of New Balance 9060s, hashtagged #activewear #haul #fashion. Reads organic; brand‑credit visible. Pinned to her TikTok profile.
An ongoing Naked Harvest partnership. Educational angle: creatine isn't just for muscle, it also supports cognition and sleep‑deprived recovery. Honest #ad framing.
| Brand | Category | Format | Code |
|---|---|---|---|
| LSKD | Activewear | Affiliate | TAMMI15 |
| csb | Activewear (AU) | Affiliate | TAMMI96429 |
| MCoBeauty × The Warehouse | Beauty / mass retail | Paid #ad | · |
| Naked Harvest | Supplements | Affiliate | TAMMI15 |
| Muscle Republic | Supplements / apparel | Affiliate | TAMMIBROWN |
| Petal & Pup | Fashion | Affiliate | TAMMIB20 |
| Little Honey Tan | Self‑tan | Affiliate | TAMMI15 |
| Zala Hair Extensions | Hair | Affiliate | TAMMIZALA |
| NZ Muscle | NZ supplement retailer | Affiliate | TAMMI |
| New Balance | Footwear | Haul / gifted | · |
| Glassons | Fashion (NZ) | Haul / gifted | · |
| I Love Ugly | NZ streetwear | Gifted | · |
| Postie | NZ retail | Gifted | · |
| TJ Swim | Swimwear | Gifted | · |
| Pat Menzies Shoes | Footwear (NZ) | Paid #ad | · |
| Fix & Fogg | NZ food | Earned | · |
| Yomi Bowls NZ | NZ food / cafe | Earned | · |
Beauty might grab attention, but good content keeps it. I don't take briefs I can't make perform. If your product needs a creator to flatter, not earn, the audience, I'm the wrong call and we both know it.
So: no Ozempic, no "skinny" anything, no detox teas, no juice cleanses, no 1,200‑calorie meal boxes, no programmes that promise weight loss as the primary outcome. Not because that copy can't get views, but because it can't keep them. The audience moves on, and so do I.